Who are we

We love life, and we crazy enough to love work too. We all about family, with three generations currently in the business.  Our strong family values and ethics are the backbone of our business.

We provide a service to the Catering industry. We deliver good excellent products to your doorstep. When you need it. With the quality you expect, at the pricing you can afford and whats more, with a smile.

Our long partnerships with manufacturers and producers, such as Freys Food brands, McCain’s, and many others have allowed us to grow at a steady and sustainable rate.

What are we

When are we

Since 1999, we have been providing reliable friendly service. 17 Years later, we continue to make it our mission to be on time and 100% reliable.

Passionate about improving the lives of everyone we employ. Our staff’s provident funds and medical insurance ensure their current well being and into the future. We love our country and environment and work with that in mind. But most of all, you our customer is the reason we exist. We love getting it right, making your lives easier is at the heart of keeping us smiling.

Why are we

Our team

We have a dedicated sales team that ensures that client orders are placed and delivered in a timely manner.   Our enthusiastic and energetic team is just a phone call or email away and willing to help with any client specifications and will go the extra mile to find quality products at the most competitive prices. 

We have built reliable relationships with well-established product brands over the years, to ensure our clients receive the best product and do not miss out on any new products in the market place.  We have a comprehensive list of products available to the catering industry and public.  If for any reason there is a product we don’t have or that our customer has trouble finding, we will gladly source it as we try to fulfil all our customer’s requirements and catering needs.

Rory Taylor


Owner/ CEO

With 20 years’ experience in the business, Rory has managed and directed the company to be the leading food distributor for frozen, chilled and other products to the catering industry and public.  He is also involved with Sales and Sourcing new products.

Andrew Taylor

Area Sales


Andrew deals with all central areas surrounding Montague Gardens and Table View. 

Contact Andrew:


Phone: +27 (21) 527 5900

Private Food service orders – WhatsApp: +27 64 646 0841


Tracy Woodman



Tracy supervises the sales team.  She is responsible for all sales and orders in the City bowl and southern suburb areas.

Contact Tracy:


Phone: +27 (21) 527 5900

Private Food service orders – WhatsApp: +27 64 646 0841

Chelestine Bosch

Area Sales


Chelestine has been in the food distribution industry for 10 years and joined the Vital team about 1 year ago. She is the Sales Co-ordinator for the Northern Suburb areas.

Contact Chelestine:


Phone: +27 (21) 527 5900

Private Food service orders – WhatsApp: +27 64 646 0841

Jade De Goede

Purchasing &


Jade is responsible for ordering and maintaining stock levels/ stock on hand.  He deals with new product sourcing and meet with suppliers on a constant bases to ensure we have the best product at the best cost for our customers.  He also ensures that the trucks are loaded correctly and that the best delivery time is optimized by checking in drivers and stock.

Basil Krouse



Basil manages and controls the customer accounts/ credit applications, invoices, credit limits etc.  and assist with the day-to-day HR duties.

Chantell Meyer

Receptionist &

Direct Sales

Chantell deals with direct sales, orders and collections.

Contact Chantell:


Phone: +27 (21) 527 5900

General orders and collections – WhatsApp: +27 72 073 1348

Liz Taylor


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Jessica van Rensburg


Sales and Marketing